Tuesday, 1 July 2014

Sony India launches Alpha 7S, Alpha 77II cameras

Sony has launched two new cameras in India, the A7S and the A77 II, starting at Rs 1,54,990 and Rs 84,990 respectively. While the A77 II is already available in market, the A7S will start selling from mid-July.

Sony A7S

In a press release the Japanese tech major said, “New A7S model puts extraordinary sensitivity, low noise and spectacular 4K video quality into the hands of professional photographers and videographers.”

The Alpha 7S features a newly developed, 12.2 effective megapixel 35mm full frame Exmor CMOS sensor paired with a powerful BIONZ X image processor, allowing it to shoot at a sensitivity range of ISO 50 – 409,600 with dynamic range and low noise.

Sony claims that A7S is the world’s first camera to utilise the entire width of a full-frame image sensor in 4K video acquisition, and does this without cropping or line skipping as it can read and process data from every one of the sensor’s pixels.

In video mode, the A7S can output 4K video  at QFHD (3,840 x 2,160)  to an optional external 4K compatible recorder, and can record full HD (1,920 x 1,080) at frame rates of 60p, 60i, 30p and 24p directly to a compatible memory card. Video modes can be changed from full-frame to APS-C (super 35mm equivalent) if desired, and in this crop mode, the camera can support high frame rate 120fps shooting at standard HD resolution (1,280 x 720p), creating a 5x slow-motion effect.

The high ISO sensitivity range of the A7S camera is extremely effective for still image shooting, especially in low-light conditions claims Sony.

The camera is also equipped with the same high-precision Fast Intelligent AF system as the A7R camera, with drastically improved low-light AF sensitivity that can go as low as -4EV.

Directly compatible with the growing family of E-mount lenses, the A7S camera can also be used with A-mount and others lens systems with optional adapters.
Sony A77 II

Building on the heritage of Sony’s much-loved original A77 and A700, the A77 II gives advanced amateurs a string of exciting enhancements in a tough, weather-resistant body that’s up to any challenge.

With approximately 2x wider coverage area than the previous A77 model, it outpaces the AF capabilities of many professional cameras.

The A77 II features no less than 79 autofocus detection points, including 15 cross points within most frequently-used central area of the sensor. This aids super-accurate focusing, even with horizontally-striped subjects that confuse many other cameras.

A77 comes with a suite of sophisticated new AF functions that make the most of the new 79-point system. Expanded Flexible Spot mode maintains focus even if the selected AF point loses track of the subject, activating eight surrounding AF points that recognize the subject. In combination with AF-C AF mode, this dramatically increases performance with moving subject.

The A77 II can capture a non-stop burst of up to 60 full-resolution JPEG images at a maximum continuous shooting speed of approximately 12 frames per second (in Continuous Advance Priority AE mode).

As featured on the full-frame A99, the A77 II also features a detail-packed 3.0-type (7.5 cm) Xtra Fine LCD that moves three ways for near-limitless creative flexibility.  

The A77 II can record Full HD 60p and 24p movies using the AVCHD 2.0 format. As with still shooting, Translucent Mirror Technology enables full-time phase-detection AF, ensuring accurate focus tracking with fast-moving subjects while you’re capturing video.

On-board Wi-Fi allows one-touch connection for easy shot sharing with your Xperia, NFC-compatible Android smartphones, tablets and VAIO. A single touch also activates Smart Remote Control, linking the camera to your mobile phone enabling you to fire the shutter from a distance.

The A77 II will be available at all Alpha Flagship stores and selected Sony Center across India.

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Sony India launches Alpha 7S, Alpha 77II cameras

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