Tuesday, 22 July 2014

Canon EOS 5D Mark IV to come with 4K video recording in 2015

Deidre Richardson | On 21, Jul 2014

Cars become smarter each year, with more safety measures designed to save the lives of drivers who rely on safety measures in the event of an accident. Smartphones are becoming smarter, doing more than just providing a Web browser, phone dialer, and camera; now, smartphones are tracking our locations, providing status updates on where we are (and at what times), providing health information regarding exercise, sleep, heart rate, and so on. Technology is all about change, and those tech gadgets that don’t grow have to go.

The same can be said for Canon’s EOS 5D Mark IV, which, according to the latest rumor, is scheduled to arrive to the market in 2015 and has been said by Canon to “incorporate significant advances in sensor design.” Not only can we expect an update to the Canon EOS line, but we can also expect to see the implementation of 4K or Ultra HD video recording, according to the same rumor. The Canon EOS 5D Mark III featured 1080p video recording, which will more than do the job, but 4K video recording does provide a more improved videography experience (just ask anyone with an Xperia Z2 or Galaxy S5 smartphone).

One rumor posits that videographers accounted for only 10% of all Canon EOS sales, but this statement alone isn’t enough to discredit the rumor. After all, photographers also use their cameras to shoot video as well – not just photos. And, with smartphones such as the Galaxy S5 and Xperia Z2 that shoot 4K video recording, it only makes sense for DSLR cameras to provide the same capability. After all, if DSLR cameras are still the standard when it comes to photography, why would we want them to lag behind the videography performance of the most prestigious, high-end smartphones on the market?

See Also: Canon EOS 7D Mark II spotted at FIFA World Cup, mid-September release date

The approach regarding Canon’s EOS 5D Mark IV is the same approach taken toward Samsung Galaxy software: few people’ll use it, so who cares? This thought, however, says that the only technology that should be implemented is that which many consumers will use. If this approach had been considered when smartphones were first born, how would the face of tech be different today? That’s the reason why statements like “few videographers purchased the latest Canon camera, so Canon needn’t concern itself with providing a better videography experience” must go. Innovation can’t come about if we continue to embrace new technologies with an old mindset.

Article source: http://www.theverge.com/2013/6/27/4468084/sony-rx100m2-makes-the-best-pocket-sized-camera-even-better

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