The Photo Times: Canon Broadens Its Imaging Lineup with Two New EF Ultra Wide-Angle Zoom ...

MELVILLE, N.Y., May 13, 2014 (BUSINESS WIRE) –

Canon U.S.A., Inc., a personality in digital imaging solutions, is unapproachable to

announce dual new wide-angle lenses and a new white tone indication of the

EOS Rebel SL1 Digital SLR camera, only in time for summer. The

introduction of a new Canon EF 16-35mm f/4L IS USM and a EF-S

10-18mm f/4.5-5.6 IS STM wide-angle wizz lenses provides Canon digital

SLR camera users with a ability to constraint overwhelming photographs and

videos of atmospheric landscapes and many other iconic scenes. The EF

16-35mm f/4L IS USM lens is a initial L-series wide-angle wizz lens

versed with picture stabilization, providing veteran photographers

with stretched artistic options, generally in low light. The EF-S

10-18mm f/4.5-5.6 IS STM wide-angle lens is an affordable choice for

entry-level DSLR users looking to raise their images and videos with

singular and artistic perspectives.

Since a introduction in Mar 2013, a EOS Rebel SL1, a worldâ€™s

smallest and lightest digital SLR camera1, has provided

photographers of all levels with a high-performance digital SLR in a

small, compress camera body. The new white EOS Rebel SL1 Camera Kit is

complemented by a relating white EF-S 18-55mm f/3.5-5.6 IS STM lens and

offers a stylish choice for photographers who like to mount out

from a crowd.

â€œHaving only reached a miracle of producing 100 million EF lenses,

Canon is dedicated some-more than ever before to a birthright of creating

glorious optics for photographers of all levels,â€ pronounced Yuichi

Ishizuka, boss and COO, Canon U.S.A., Inc. â€œThe EF 16-35mm f/4L IS

USM and EF-S 10-18mm f/4.5-5.6 IS STM ultra-wide wizz lenses, when

interconnected with Canon EOS Digital SLR cameras, are absolute collection that can

raise any photographerâ€™s creativity. And new to a U.S. market, the

white EOS Rebel SL1 Digital SLR camera with a messenger white lens,

provides users with high-quality images in a small, compress physique that is

easy to move along on all their summer adventures.â€

EF 16-35mm f/4L IS USM

Fully concordant with all EOS Digital SLR cameras including full-frame

models like a EOS 5D Mark III and EOS 6D Digital SLR cameras, the

compress and lightweight EF 16-35mm f/4L IS USM ultra wide-angle zoom

lens offers high picture peculiarity and an Optical Image Stabilizer (IS) for

shake improvement adult to 4 shiver speed steps2, making

handheld sharpened probable in dimly illuminated scenes where camera shake can

occur. In addition, an intelligent CPU in a lens automatically selects

a optimal IS mode by noticing differences between normal handheld

shots and panning. This technological enrichment supports a greater

operation of artistic countenance for photographers in differently difficult

sharpened situations, such as dim indoor scenes where peep photography

is prohibited, or in places where a tripod can"t be used, or when

sharpened during low ISO speeds.

The EF 16-35mm f/4L IS USM ultra wide-angle wizz lens facilities newly

developed, high peculiarity Canon optics that incorporate 3 GMo

(Glass-Molded) aspheric lens elements, including a large-diameter

aspheric lens, that assistance urge picture peculiarity by correcting

aberrations. Two additional UD lens elements assistance revoke chromatic

misconception from dilemma to dilemma via a whole wizz operation for

glorious picture peculiarity with high fortitude and contrast. The lens also

facilities extended fluorine lens coatings on a front and back lens

surfaces to repel dirt particles and assistance safeguard glorious tone balance

while minimizing ghosting. The middle focusing and ring USM offer silent,

quick and accurate autofocusing. Full-time primer concentration composition is

accessible in autofocus (AF) mode. A nine-blade round orifice creates

beautiful, soothing backgrounds. A new compress four-group wizz system

provides a smallest focusing stretch of 0.28m/11 inches via the

wizz operation and a limit magnification of 0.23x during a telephoto finish for

glorious performance.

EF-S 10-18mm f/4.5-5.6 IS STM

Created to be a good messenger lens for a Canon EOS 70D, EOS Rebel

T5i, EOS Rebel SL1 and other EOS Digital SLR cameras with APS-C size

picture sensors, a EF-S 10-18mm f/4.5-5.6 IS STM lens expands Canon’s

line of Stepping Motor (STM) lenses. For entry-level users, this

affordable wide-angle lens offers a ability to fire creative,

high-quality images and video in parsimonious indoor locations such as a cozy

dilemma list in a grill or singular vacation photos where a subject

is tighten up, nonetheless a surrounding area can still fill a frame.

The EF-S 10-18mm f/4.5-5.6 IS STM ultra wide-angle wizz lens facilities a

compress and lightweight pattern with an Optical Image Stabilizer for

shake improvement adult to 4 shiver speed steps3, enabling

handheld sharpened in low light. The lensâ€™ stepping engine and newly

designed concentration resource are ideal for Canon EOS Movie Servo AF

(available on EOS 70D, EOS Rebel T5i and EOS Rebel SL1 cameras) to

yield smooth, still and continual autofocusing during video shooting,

as good as when holding photos.

The EF-S 10-18mm f/4.5-5.6 IS STM ultra-wide wizz lens facilities one UD

lens component to assistance revoke chromatic misconception via a zoom

operation for glorious picture peculiarity with high fortitude and contrast. It

also facilities extended multi-layer lens coatings to assistance safeguard superb

tone change while minimizing ghosting and flare, while a seven-blade

round orifice creates beautiful, soothing backgrounds.

Compared to a EF-S 10-22mm f/3.5-4.5 USM wide-angle lens, a EF-S

10-18mm f/4.5-5.6 IS STM ultra wide-angle wizz lens is scarcely 20%

smaller and 38% lighter. When total with a compress digital SLR, such

as a Canon EOS Rebel SL1 camera, a smaller distance creates it very

accessible to lift with a camera when traveling. The compact

four-group wizz visual element provides a limit magnification of 0.15x

during a telephoto end. The wide-angle wizz operation of a new EF-S 10-18mm

f/4.5-5.6 IS STM is a ideal element to a now accessible EF-S

18-55mm IS and EF-S 55-250mm IS STM wizz lenses.

New Lens Availability

The Canon EF 16-35mm f/4L IS USM and a EF-S 10-18mm f/4.5-5.6 IS STM

ultra-wide wizz lenses are scheduled to be accessible in Jun for

estimated sell prices of $1,199.00 and $299.99, respectively. For more

information about Canon EF Lenses visit: www.usa.canon.com/cusa/consumer/products/cameras/ef_lens_lineup

.

White EOS Rebel SL1 Kit with EF-S 18-55mm f/3.5-5.6 IS STM Lens

Availability

The Canon EOS Rebel SL1 and EF-S 18-55mm f/3.5-5.6 IS STM lens pack in

white is scheduled to be accessible during a finish of Jun for an estimated

sell cost of $749.99 .

For some-more information about a white

Canon EOS Rebel SL1 Digital SLR Camera pack and a full list of product

specifications, revisit www.usa.canon.com/eos

.

About Canon U.S.A., Inc.

Canon U.S.A., Inc., is a heading provider of consumer,

business-to-business, and industrial digital-imaging solutions. With

approximately $36 billion in tellurian revenue, a primogenitor company, Canon

Inc.

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+0.03%

ranks third altogether in U.S. patents purebred in

2013,+ and is one of Fortune Magazine’s Worldâ€™s Most Admired Companies

in 2014. In 2013, Canon U.S.A. has perceived a PCMag.com Readersâ€™

Choice Award for Service and Reliability in a digital camera and

printer categories for a tenth uninterrupted year, and for camcorders

for a past 3 years. Canon U.S.A. is committed to a top level

of patron compensation and loyalty, providing 100 percent U.S.-based

consumer use and support for all of a products it distributes.

Canon U.S.A. is dedicated to a Kyosei truth of amicable and

environmental responsibility. To keep familiar of a latest news from

Canon U.S.A., pointer adult for a Company’s RSS news feed by visiting www.usa.canon.com/rss

and follow us on Twitter @CanonUSA.

All referenced product names, and other marks, are trademarks of

their particular owners.

Availability, prices, and specifications of all products are subject

to change but notice. Actual prices are set by particular dealers

and might vary.

+ Based on weekly obvious depends released by United States Patent and

Trademark Office.

1Among digital SLR cameras that use APS-C size

homogeneous sensors. As of Mar 1, 2014, formed on Canon’s research.

2Based on CIPA (Camera Imaging Products Association)

standards. Testing achieved regulating EOS-1D X digital SLR camera during focal

length of 35mm

3Based on CIPA (Camera Imaging Products Association)

standards. Testing achieved regulating a EOS 7D Digital SLR camera during a

focal length of 18mm (29mm in 35mm equivalence).

SOURCE: Canon U.S.A., Inc.

Editorial:

Canon U.S.A., Inc.

Ellen

Heydt, 631-330-5078
eheydt@cusa.canon.com

For

sales information/customer support:

Canon U.S.A., Inc.

Leigh

Nofi,Â 631-330-3783
lnofi@cusa.canon.com