Tuesday, 13 May 2014

Canon Broadens Its Imaging Lineup with Two New EF Ultra Wide-Angle Zoom ...

MELVILLE, N.Y.–(BUSINESS WIRE)–Canon U.S.A., Inc., a leader in digital imaging solutions, is proud to

announce two new wide-angle lenses and a new white color model of the

EOS Rebel SL1 Digital SLR camera, just in time for summer. The

introduction of the new Canon EF 16-35mm f/4L IS USM and the EF-S

10-18mm f/4.5-5.6 IS STM wide-angle zoom lenses provides Canon digital

SLR camera users with the ability to capture stunning photographs and

videos of spacious landscapes and many other iconic scenes. The EF

16-35mm f/4L IS USM lens is the first L-series wide-angle zoom lens

equipped with image stabilization, providing professional photographers

with expanded creative options, especially in low light. The EF-S

10-18mm f/4.5-5.6 IS STM wide-angle lens is an affordable option for

entry-level DSLR users looking to enhance their images and videos with

unique and creative perspectives.




Since its introduction in March 2013, the EOS Rebel SL1, the world’s

smallest and lightest digital SLR camera1, has provided

photographers of all levels with a high-performance digital SLR in a

small, compact camera body. The new white EOS Rebel SL1 Camera Kit is

complemented by a matching white EF-S 18-55mm f/3.5-5.6 IS STM lens and

offers a stylish alternative for photographers who like to stand out

from the crowd.



“Having just reached a milestone of producing 100 million EF lenses,

Canon is dedicated more than ever before to its heritage of creating

outstanding optics for photographers of all levels,” said Yuichi

Ishizuka, president and COO, Canon U.S.A., Inc. “The EF 16-35mm f/4L IS

USM and EF-S 10-18mm f/4.5-5.6 IS STM ultra-wide zoom lenses, when

paired with Canon EOS Digital SLR cameras, are powerful tools that can

enhance any photographer’s creativity. And new to the U.S. market, the

white EOS Rebel SL1 Digital SLR camera with its companion white lens,

provides users with high-quality images in a small, compact body that is

easy to bring along on all their summer adventures.”



EF 16-35mm f/4L IS USM



Fully compatible with all EOS Digital SLR cameras including full-frame

models like the EOS 5D Mark III and EOS 6D Digital SLR cameras, the

compact and lightweight EF 16-35mm f/4L IS USM ultra wide-angle zoom

lens offers high image quality and an Optical Image Stabilizer (IS) for

shake correction up to four shutter speed steps2, making

handheld shooting possible in dimly lit scenes where camera shake can

occur. In addition, an intelligent CPU in the lens automatically selects

the optimal IS mode by recognizing differences between normal handheld

shots and panning. This technological advancement supports a greater

range of creative expression for photographers in otherwise difficult

shooting situations, such as dark indoor scenes where flash photography

is prohibited, or in places where a tripod cannot be used, or when

shooting at low ISO speeds.



The EF 16-35mm f/4L IS USM ultra wide-angle zoom lens features newly

developed, high quality Canon optics that incorporate three GMo

(Glass-Molded) aspheric lens elements, including a large-diameter

aspheric lens, which help improve image quality by correcting

aberrations. Two additional UD lens elements help reduce chromatic

aberration from edge to edge throughout the entire zoom range for

excellent image quality with high resolution and contrast. The lens also

features enhanced fluorine lens coatings on the front and rear lens

surfaces to repel dust particles and help ensure superb color balance

while minimizing ghosting. The inner focusing and ring USM offer silent,

fast and accurate autofocusing. Full-time manual focus adjustment is

available in autofocus (AF) mode. A nine-blade circular aperture creates

beautiful, soft backgrounds. A new compact four-group zoom system

provides a minimum focusing distance of 0.28m/11 inches throughout the

zoom range and a maximum magnification of 0.23x at the telephoto end for

outstanding performance.



EF-S 10-18mm f/4.5-5.6 IS STM



Created to be a great companion lens for the Canon EOS 70D, EOS Rebel

T5i, EOS Rebel SL1 and other EOS Digital SLR cameras with APS-C size

image sensors, the EF-S 10-18mm f/4.5-5.6 IS STM lens expands Canon’s

line of Stepping Motor (STM) lenses. For entry-level users, this

affordable wide-angle lens offers the ability to shoot creative,

high-quality images and video in tight indoor locations such as a cozy

corner table in a restaurant or unique vacation photos where the subject

is close up, yet the surrounding area can still fill the frame.



The EF-S 10-18mm f/4.5-5.6 IS STM ultra wide-angle zoom lens features a

compact and lightweight design with an Optical Image Stabilizer for

shake correction up to four shutter speed steps3, enabling

handheld shooting in low light. The lens’ stepping motor and newly

designed focus mechanism are ideal for Canon EOS Movie Servo AF

(available on EOS 70D, EOS Rebel T5i and EOS Rebel SL1 cameras) to

provide smooth, quiet and continuous autofocusing during video shooting,

as well as when taking photos.



The EF-S 10-18mm f/4.5-5.6 IS STM ultra-wide zoom lens features one UD

lens element to help reduce chromatic aberration throughout the zoom

range for excellent image quality with high resolution and contrast. It

also features enhanced multi-layer lens coatings to help ensure superb

color balance while minimizing ghosting and flare, while a seven-blade

circular aperture creates beautiful, soft backgrounds.



Compared to the EF-S 10-22mm f/3.5-4.5 USM wide-angle lens, the EF-S

10-18mm f/4.5-5.6 IS STM ultra wide-angle zoom lens is nearly 20%

smaller and 38% lighter. When combined with a compact digital SLR, such

as the Canon EOS Rebel SL1 camera, the smaller size makes it very

convenient to carry with the camera when traveling. The compact

four-group zoom optical system provides a maximum magnification of 0.15x

at the telephoto end. The wide-angle zoom range of the new EF-S 10-18mm

f/4.5-5.6 IS STM is a perfect complement to the currently available EF-S

18-55mm IS and EF-S 55-250mm IS STM zoom lenses.



New Lens Availability



The Canon EF 16-35mm f/4L IS USM and the EF-S 10-18mm f/4.5-5.6 IS STM

ultra-wide zoom lenses are scheduled to be available in June for

estimated retail prices of $1,199.00 and $299.99, respectively. For more

information about Canon EF Lenses visit: www.usa.canon.com/cusa/consumer/products/cameras/ef_lens_lineup.



White EOS Rebel SL1 Kit with EF-S 18-55mm f/3.5-5.6 IS STM Lens

Availability



The Canon EOS Rebel SL1 and EF-S 18-55mm f/3.5-5.6 IS STM lens kit in

white is scheduled to be available at the end of June for an estimated

retail price of $749.99. For more information about the white

Canon EOS Rebel SL1 Digital SLR Camera kit and the full list of product

specifications, visit www.usa.canon.com/eos.



About Canon U.S.A., Inc.



Canon U.S.A., Inc., is a leading provider of consumer,

business-to-business, and industrial digital-imaging solutions. With

approximately $36 billion in global revenue, its parent company, Canon

Inc. (NYSE: CAJ) ranks third overall in U.S. patents registered in

2013,† and is one of Fortune Magazine’s World’s Most Admired Companies

in 2014. In 2013, Canon U.S.A. has received the PCMag.com Readers’

Choice Award for Service and Reliability in the digital camera and

printer categories for the tenth consecutive year, and for camcorders

for the past three years. Canon U.S.A. is committed to the highest level

of customer satisfaction and loyalty, providing 100 percent U.S.-based

consumer service and support for all of the products it distributes.

Canon U.S.A. is dedicated to its Kyosei philosophy of social and

environmental responsibility. To keep apprised of the latest news from

Canon U.S.A., sign up for the Company’s RSS news feed by visiting www.usa.canon.com/rss

and follow us on Twitter @CanonUSA.



All referenced product names, and other marks, are trademarks of

their respective owners.



Availability, prices, and specifications of all products are subject

to change without notice. Actual prices are set by individual dealers

and may vary.



† Based on weekly patent counts issued by United States Patent and

Trademark Office.



1Among digital SLR cameras which use APS-C size

equivalent sensors. As of March 1, 2014, based on Canon’s research.



2Based on CIPA (Camera Imaging Products Association)

standards. Testing performed using EOS-1D X digital SLR camera at focal

length of 35mm



3Based on CIPA (Camera Imaging Products Association)

standards. Testing performed using the EOS 7D Digital SLR camera at a

focal length of 18mm (29mm in 35mm equivalence).


Article source: http://www.dailymail.co.uk/news/article-2625636/Artist-Kelly-Hofer-captures-images-Hutterite-sect-time.html


Canon Broadens Its Imaging Lineup with Two New EF Ultra Wide-Angle Zoom ...

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