Thursday, 1 May 2014

Canon Achieves a World First as Production of EF Interchangeable Lenses ...


Canon U.S.A. Inc., a leader in digital imaging solutions, today

announced that its parent company, Canon Inc., is celebrating an

impressive lens-manufacturing milestone with production on April 22,

2014 of the Company’s 100-millionth EF-series interchangeable lens for

EOS cameras*—an EF 200–400mm f/4L IS USM Extender 1.4X.


Canon EF lens-series lineup (Photo: Business Wire)


Canon EF lens-series lineup (Photo: Business Wire)



Production of interchangeable EF lenses for the Canon EOS-series AF

(autofocus) single-lens reflex (SLR) cameras began in 1987 at the

Company’s Utsunomiya Plant and now includes manufacturing bases at Canon

Inc., Taiwan; Canon Opto (Malaysia) Sdn. Bhd.; and Oita Canon Inc. in

southern Japan. In May 2013, EF lens production surpassed the

90-million-unit mark and now, approximately eleven months later, Canon

is commemorating its first-in-the-world1 achievement of

having manufactured 100 million interchangeable lenses.



Canon’s proprietary EF lenses, launched in March 1987 along with the EOS

SLR camera system, have continued to evolve since their introduction,

leading the industry through the incorporation of a wide range of

innovative technologies, including world’s firsts2 such as

the Ultrasonic Motor (USM), Image Stabilizer (IS) technology, and a

multi-layered diffractive optical (DO) element. In May 2013, aiming to

further expand the realm of photographic expression, the Company

introduced the EF 200-400mm f/4L IS USM Extender 1.4X, the world’s first3

super-telephoto zoom lens with a built-in 1.4X extender allowing for a

continuous zoom range from 200mm to 560mm (f/5.6).



In recent years, in addition to updating such models as super-telephoto

lenses ideal for sports and nature photography along with zoom lenses

that offer a bright f/2.8 maximum aperture throughout the entire zoom

range, Canon has launched multiple entry-level interchangeable lenses

equipped with stepping motor (STM) technology that help deliver smooth

and quiet autofocus performance during video recording. As a result, the

Company’s extensive EF lens-series lineup currently comprises a total of

89 models.4 To further enhance its lens offerings, Canon has

expanded the optical technologies incorporated in its EF lenses into new

categories, launching EF Cinema Lenses for digital cinematography in

January 2012.



Furthermore, during the 11-year period from 2003 to 2013, Canon

maintained the No. 1 share worldwide within the interchangeable-lens

digital camera market and, in February 2014, marked another

manufacturing milestone as combined production of its film and digital

EOS-series interchangeable-lens cameras surpassed the 70-million-unit

mark.



Canon will continue refining its diverse imaging technologies based on

its core optical technologies, striving to produce outstanding and

reliable lenses and cameras that cater to the varying needs of

photographers – from first-time users to advanced amateurs and

professionals – while contributing to expanding the photographic and

video imaging culture.



For more information on this milestone, please visit: http://www.usa.canon.com/cusa/consumer/standard_display/lens_ef100mill_miscpage



About Canon U.S.A., Inc.



Canon U.S.A., Inc., is a leading provider of consumer,

business-to-business, and industrial digital imaging solutions. With

approximately $36 billion in global revenue, its parent company, Canon

Inc. (NYSE:CAJ), ranks third overall in U.S. patents registered in 2013†

and is one of Fortune Magazine’s World’s Most Admired Companies in 2014.

In 2013, Canon U.S.A. has received the PCMag.com Readers’ Choice Award

for Service and Reliability in the digital camera and printer categories

for the tenth consecutive year and for camcorders for the past three

years. Canon U.S.A. is committed to the highest level of customer

satisfaction and loyalty, providing 100 percent U.S.-based consumer

service and support for all of the products it distributes. Canon U.S.A.

is dedicated to its Kyosei philosophy of social and environmental

responsibility. To keep apprised of the latest news from Canon U.S.A.,

sign up for the Company’s RSS news feed by visiting www.usa.canon.com/rss

and follow us on Twitter @CanonUSA.



* Refers to EF Lenses, EF-S Lenses and Cinema Lenses produced worldwide

from 1987 to First Half of 2014.



1Among interchangeable lenses as of April 21,

2014. Based on a Canon survey.



2Among interchangeable lenses for SLR cameras,

based on a Canon survey.



3Among interchangeable lenses for interchangeable

lens cameras (SLR cameras, compact-system cameras), based on a Canon

survey.



4Including two EF lens extenders and three models

available outside of Japan. As of April 30, 2014.





Article source: http://gizmodo.com/sony-a5000-cheap-super-tiny-mirrorless-camera-awesome-1495676704


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