Thursday, 3 April 2014

New Versatile CINE-SERVO Zoom Lens from Canon Provides High-Optical ...

MELVILLE, N.Y.–(BUSINESS WIRE)–Shallow, creative depth of field, high-resolution and optimal low-light

shooting capabilities are just some of the many reasons that large,

single-sensor digital cameras have been kitted and rigged for use in

nearly every application involving video capture. Further enhancing the

versatility and adoption of these cameras into markets such as ENG

(Electronic News Gathering), documentary, narrative production and

special event coverage is the new CINE-SERVO 17-120mm T2.95 zoom

lens from Canon U.S.A., Inc., a leader in digital imaging solutions.

Designed to perform in a shoulder-mounted application or as a

traditional cinema lens, the Canon CINE-SERVO 17-120mm T2.95 zoom

lens has an ENG-style Digital Drive handgrip with zoom rocker switch,

which can also be detached to allow for manual cinema operation. The new

CINE-SERVO lens features high 4K optical performance throughout the

broad focal length of 17mm to 120mm within its compact and lightweight

body, a three-group inner focus system to help minimize focus breathing

and provide a stable angle of view, an 11-blade iris to help achieve

creative depth-of-field manipulation and natural “bokeh”

background, user-friendly design features, support for matte boxes,

follow focus and other accessories, and rugged reliability. Designed to

work with single-sensor cameras, the lens will be available in either

PL- or EF-mount.

“Since the launch of the Cinema EOS system, Canon has been a part of the

large-sensor camera movement that has taken many video markets by storm.

Each day the markets that employ these dynamic tools are growing, as is

the way professionals are using them in the field,” explained Yuichi

Ishizuka, president and COO, Canon U.S.A. “We remain dedicated to

providing the equipment and service that enables professionals to reach

the full potential of their talent. With the CINE-SERVO 17-120mm T2.95

zoom lens, we sought to arm them with a lens that is equally as

versatile and adaptable as they are, and just as comfortable shooting a

feature documentary as it would be shooting a corporate event or an

interview for the evening news.”

Lens-Camera Communication

Compliance of the Canon CINE-SERVO 17-120mm T2.95 lens with

industry-standard camera-to-lens communication protocols helps ensure

its compatibility with multiple brands and models of 4K, 2K, and HD

cameras. These standards include 12-pin serial communication (common to

major broadcast camera brands), Cooke’s /i Technology, and Canon EOS

technology (employed by the EOS C500, EOS C300, and EOS-1D C Cinema

cameras, and the EOS C100 Digital Video Camera). Specific types of

data-management functions involving focus, zoom, iris and other settings

can vary, depending on camera brands and models. In the case of the

Canon EOS system, precise lens data – including aperture setting – are

displayed in the EOS camera’s viewfinder, as well as recorded in the

video file as metadata along with the model name of the lens and focal

length setting.

Dual Operability

With its Canon Digital Drive handgrip unit attached, the CINE-SERVO

17-120mm T2.95 lens is ideal for shoulder mount camera configurations

commonly employed in ENG, broadcast, or cinema shooting. Attaching the

Digital Drive unit does not require manual adjustment of the focus,

zoom, and iris gears on the lens, and a rubber cap prevents dirt from

entering the Digital Drive unit connections when it’s detached. Together

with Canon’s unique LCD display equipped on the Digital Drive unit that

allows the operators to easily access the various digital functions, a

16-bit high-precision microprocessor contained within the Digital Drive

unit enables operators to pre-program focus and zoom position/speed, as

well as iris settings if desired – allowing for precise, repeatable

performance. The microprocessor also provides the capability of a very

high-speed zoom of 0.5 seconds to a very slow and consistent zoom of 300

seconds, from wide-end to telephoto-end. Three 20-pin connectors on the

Digital Drive unit enable the use of zoom and focus demands or the

precision integration of images from the lens and its accompanying

camera into a variety of virtual set systems.

In addition to its removable ENG-style Digital Drive unit handgrip that

gives users a choice between programmable broadcast-style or fully

manual cinema-style operation, the new Canon CINE-SERVO 17-120mm T2.95

zoom lens integrates strategic design features for intuitive, convenient

operation by a wide range of camera operators. These features include an

ergonomically designed compact and lightweight Digital Drive unit that

fits into an operator’s hand and brings the palm closer to the center of

the lens barrel which can contribute to lessening fatigue on the

operator’s arm. The lens barrel markings are clearly engraved in both

feet and meters on both sides of the lens barrel, and focus indicators

on the front side of the lens are marked on an inclined surface to make

them easier to see from the back of the camera, especially when mounted

on an operator’s shoulder. Additionally, luminous paint is used for the

scale display on one side of the barrel to help make the markings

visually identifiable in the dark.

Combining both broadcast operability and the accuracy required by

cinematographers, the lens features a 180 degree focus rotation angle.

Both 0.8 type and 0.5 type gear module focus accessories can be used,

with the 0.8-pitch gear positioned in front of the focus ring to

preclude any interference with the Digital Drive unit or a connecting

cord. Major power-driven accessories, matte boxes, and other standard

options used by filmmakers can all be mounted. Lens support shafts for

support rods as well as a lens hood unit are also included with the lens.

As a symbol of inheriting the optical technology that was developed for

other Canon Cinema lenses, a red alumite identity color is used for the

mount area. A structure enabling the lens’ EF mount to be replaced with

the PL mount, or vice versa (electrical system included), is also

incorporated. This conversion upgrade can be provided at authorized

Canon service centers.

Pricing and Availability

The Canon CINE-SERVO 17-120mm T2.95 zoom lens (CN7x17 KAS S/E1 in EF

mount and CN7x17 KAS S/P1 in PL mount) is expected to be available in

August 2014 for a suggested list price of $33,000. For more information,

please visit the Canon U.S.A. website at

About Canon U.S.A., Inc.

Canon U.S.A., Inc., is a leading provider of consumer,

business-to-business, and industrial digital imaging solutions. With

approximately $36 billion in global revenue, its parent company, Canon

Inc. (NYSE:CAJ), ranks third overall in U.S. patents registered in 2013†

and is one of Fortune Magazine’s World’s Most Admired Companies in 2014.

In 2013, Canon U.S.A. has received the Readers’ Choice Award

for Service and Reliability in the digital camera and printer categories

for the tenth consecutive year, and for camcorders for the past three

years. Canon U.S.A. is committed to the highest level of customer

satisfaction and loyalty, providing 100 percent U.S.-based consumer

service and support for all of the products it distributes. Canon U.S.A.

is dedicated to its Kyosei philosophy of social and environmental

responsibility. To keep apprised of the latest news from Canon U.S.A.,

sign up for the Company’s RSS news feed by visiting

and follow us on Twitter @CanonUSA.

†Based on weekly patent counts issued by United States Patent and

Trademark Office.

All referenced product names, and other marks, are trademarks of

their respective owners.

Availability and specifications of all products are subject to change

without notice.

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