MELVILLE, N.Y.–(BUSINESS WIRE)–Shallow, creative depth of field, high-resolution and optimal low-light
shooting capabilities are just some of the many reasons that large,
single-sensor digital cameras have been kitted and rigged for use in
nearly every application involving video capture. Further enhancing the
versatility and adoption of these cameras into markets such as ENG
(Electronic News Gathering), documentary, narrative production and
special event coverage is the new CINE-SERVO 17-120mm T2.95 zoom
lens from Canon U.S.A., Inc., a leader in digital imaging solutions.
Designed to perform in a shoulder-mounted application or as a
traditional cinema lens, the Canon CINE-SERVO 17-120mm T2.95 zoom
lens has an ENG-style Digital Drive handgrip with zoom rocker switch,
which can also be detached to allow for manual cinema operation. The new
CINE-SERVO lens features high 4K optical performance throughout the
broad focal length of 17mm to 120mm within its compact and lightweight
body, a three-group inner focus system to help minimize focus breathing
and provide a stable angle of view, an 11-blade iris to help achieve
creative depth-of-field manipulation and natural âbokehâ
background, user-friendly design features, support for matte boxes,
follow focus and other accessories, and rugged reliability. Designed to
work with single-sensor cameras, the lens will be available in either
PL- or EF-mount.
âSince the launch of the Cinema EOS system, Canon has been a part of the
large-sensor camera movement that has taken many video markets by storm.
Each day the markets that employ these dynamic tools are growing, as is
the way professionals are using them in the field,â explained Yuichi
Ishizuka, president and COO, Canon U.S.A. âWe remain dedicated to
providing the equipment and service that enables professionals to reach
the full potential of their talent. With the CINE-SERVO 17-120mm T2.95
zoom lens, we sought to arm them with a lens that is equally as
versatile and adaptable as they are, and just as comfortable shooting a
feature documentary as it would be shooting a corporate event or an
interview for the evening news.â
Compliance of the Canon CINE-SERVO 17-120mm T2.95 lens with
industry-standard camera-to-lens communication protocols helps ensure
its compatibility with multiple brands and models of 4K, 2K, and HD
cameras. These standards include 12-pin serial communication (common to
major broadcast camera brands), Cookeâs /i Technology, and Canon EOS
technology (employed by the EOS C500, EOS C300, and EOS-1D C Cinema
cameras, and the EOS C100 Digital Video Camera). Specific types of
data-management functions involving focus, zoom, iris and other settings
can vary, depending on camera brands and models. In the case of the
Canon EOS system, precise lens data â including aperture setting â are
displayed in the EOS cameraâs viewfinder, as well as recorded in the
video file as metadata along with the model name of the lens and focal
With its Canon Digital Drive handgrip unit attached, the CINE-SERVO
17-120mm T2.95 lens is ideal for shoulder mount camera configurations
commonly employed in ENG, broadcast, or cinema shooting. Attaching the
Digital Drive unit does not require manual adjustment of the focus,
zoom, and iris gears on the lens, and a rubber cap prevents dirt from
entering the Digital Drive unit connections when itâs detached. Together
with Canonâs unique LCD display equipped on the Digital Drive unit that
allows the operators to easily access the various digital functions, a
16-bit high-precision microprocessor contained within the Digital Drive
unit enables operators to pre-program focus and zoom position/speed, as
well as iris settings if desired â allowing for precise, repeatable
performance. The microprocessor also provides the capability of a very
high-speed zoom of 0.5 seconds to a very slow and consistent zoom of 300
seconds, from wide-end to telephoto-end. Three 20-pin connectors on the
Digital Drive unit enable the use of zoom and focus demands or the
precision integration of images from the lens and its accompanying
camera into a variety of virtual set systems.
In addition to its removable ENG-style Digital Drive unit handgrip that
gives users a choice between programmable broadcast-style or fully
manual cinema-style operation, the new Canon CINE-SERVO 17-120mm T2.95
zoom lens integrates strategic design features for intuitive, convenient
operation by a wide range of camera operators. These features include an
ergonomically designed compact and lightweight Digital Drive unit that
fits into an operatorâs hand and brings the palm closer to the center of
the lens barrel which can contribute to lessening fatigue on the
operatorâs arm. The lens barrel markings are clearly engraved in both
feet and meters on both sides of the lens barrel, and focus indicators
on the front side of the lens are marked on an inclined surface to make
them easier to see from the back of the camera, especially when mounted
on an operatorâs shoulder. Additionally, luminous paint is used for the
scale display on one side of the barrel to help make the markings
visually identifiable in the dark.
Combining both broadcast operability and the accuracy required by
cinematographers, the lens features a 180 degree focus rotation angle.
Both 0.8 type and 0.5 type gear module focus accessories can be used,
with the 0.8-pitch gear positioned in front of the focus ring to
preclude any interference with the Digital Drive unit or a connecting
cord. Major power-driven accessories, matte boxes, and other standard
options used by filmmakers can all be mounted. Lens support shafts for
support rods as well as a lens hood unit are also included with the lens.
As a symbol of inheriting the optical technology that was developed for
other Canon Cinema lenses, a red alumite identity color is used for the
mount area. A structure enabling the lensâ EF mount to be replaced with
the PL mount, or vice versa (electrical system included), is also
incorporated. This conversion upgrade can be provided at authorized
Canon service centers.
Pricing and Availability
The Canon CINE-SERVO 17-120mm T2.95 zoom lens (CN7x17 KAS S/E1 in EF
mount and CN7x17 KAS S/P1 in PL mount) is expected to be available in
August 2014 for a suggested list price of $33,000. For more information,
please visit the Canon U.S.A. website at www.pro.usa.canon.com/cine-servo.
About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer,
business-to-business, and industrial digital imaging solutions. With
approximately $36 billion in global revenue, its parent company, Canon
Inc. (NYSE:CAJ), ranks third overall in U.S. patents registered in 2013â
and is one of Fortune Magazine’s Worldâs Most Admired Companies in 2014.
In 2013, Canon U.S.A. has received the PCMag.com Readersâ Choice Award
for Service and Reliability in the digital camera and printer categories
for the tenth consecutive year, and for camcorders for the past three
years. Canon U.S.A. is committed to the highest level of customer
satisfaction and loyalty, providing 100 percent U.S.-based consumer
service and support for all of the products it distributes. Canon U.S.A.
is dedicated to its Kyosei philosophy of social and environmental
responsibility. To keep apprised of the latest news from Canon U.S.A.,
sign up for the Company’s RSS news feed by visiting www.usa.canon.com/rss
and follow us on Twitter @CanonUSA.
â Based on weekly patent counts issued by United States Patent and
All referenced product names, and other marks, are trademarks of
their respective owners.
Availability and specifications of all products are subject to change