Saturday, 29 March 2014

Canon Celebrates the Production of 250 Million Digital Cameras

MELVILLE, N.Y.–(BUSINESS WIRE)–Canon U.S.A. Inc., a leader in digital imaging solutions, today

announced that its parent company, Canon Inc., has reached a camera

manufacturing milestone as combined production of the Company’s compact

digital and interchangeable-lens digital cameras surpassed 250 million

units on January 31, 2014.

Canon, a company that has continuously produced cameras since its

founding in 1937, began producing and marketing digital cameras in the

mid-1990s. In 1995, when film cameras were still the preferred camera

type, Canon launched its first digital camera, the professional-model

EOS DCS 31 Digital SLR camera.

Compact cameras were leading the digital shift within the camera

industry when, in 1996, Canon announced its market entry with the

introduction of the PowerShot 600 digital camera, the Company’s first

compact digital camera. In 2000, amid the market’s rapid growth, Canon

launched the PowerShot S100 Digital ELPH camera featuring a

groundbreaking compact, stylish body design that set the trend for Canon

compact digital cameras.

Subsequent models released by Canon reflected the diverse evolution of

compact digital cameras with models becoming increasingly compact and

lightweight, achieving higher sensitivity, incorporating more enhanced

automatic functions, and realizing greater network connectivity. This

evolution fueled robust growth as Canon’s cumulative production of

compact digital cameras surpassed the 100 million unit mark in 2008, and

broke through the 200 million unit threshold in December 2013. Aiming to

further extend its production volume, in 2014 Canon launched a new

lineup of feature-packed, compact digital cameras including the

PowerShot G1 X Mark II digital camera and the PowerShot N100 digital


As for interchangeable-lens digital cameras, while the market in the

mid-1990s had consisted primarily of professional models, the consumer

digital SLR camera segment began to grow as Canon launched the EOS D30

Digital SLR in 2000. Developed as a “next-generation standard digital

SLR camera” the EOS D30 DSLR was built to satisfy the needs of a wide

user base, from advanced photo enthusiasts to professional users. In

2003, Canon again led the market with the introduction of the

entry-level model EOS Digital Rebel, which set the stage for a dramatic

expansion of the consumer market.

Since that time, Canon has successively launched innovative products

that capitalize on the Company’s strengths in CMOS sensors, image

processors and EF lenses, such as the professional-model EOS-1 camera

series and game-changing EOS 5D camera series, including the EOS 5D Mark

II Digital SLR which sparked the DSLR revolution in moviemaking. As a

result, in 2005, production of Canon interchangeable-lens digital

cameras reached 25 million units and, in February 2014, surpassed 50

million units. Among the new products contributing to the realization of

this milestone were the EOS 70D digital SLR camera, featuring innovative

Dual Pixel CMOS AF technology, and the entry-level EOS Rebel SL1 digital

SLR camera, the world’s smallest and lightest digital SLR2 camera

equipped with an APS-C size sensor.

Canon will continue to refine its diverse imaging technologies based on

its core optical technologies, striving to produce exceptional and

reliable cameras and lenses that cater to the varying needs of

photographers—from first-time users to advanced amateurs and

professionals—while contributing to expanding the culture of

photographic and video imaging.

About Canon U.S.A., Inc.

Canon U.S.A., Inc., is a leading provider of consumer,

business-to-business, and industrial digital imaging solutions. With

approximately $36 billion in global revenue, its parent company, Canon

Inc. (NYSE:CAJ), ranks third overall in U.S. patents registered in 2013†

and is one of Fortune Magazine’s World’s Most Admired Companies in 2014.

In 2013, Canon U.S.A. has received the Readers’ Choice Award

for Service and Reliability in the digital camera and printer categories

for the tenth consecutive year, and for camcorders for the past three

years. Canon U.S.A. is committed to the highest level of customer

satisfaction and loyalty, providing 100 percent U.S.-based consumer

service and support for all of the products it distributes. Canon U.S.A.

is dedicated to its Kyosei philosophy of social and environmental

responsibility. To keep apprised of the latest news from Canon U.S.A.,

sign up for the Company’s RSS news feed by visiting

and follow us on Twitter @CanonUSA.

†Based on weekly patent counts issued by United States Patent and

Trademark Office.

1 The EOS DCS 3, jointly developed by Canon and

Eastman Kodak, was also sold under the Kodak brand.

2 Among digital SLR cameras equipped with an APS-C

size equivalent sensor. As of March 1, 2014, based on a survey by Canon

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