Saturday, 8 February 2014

Canon celebrates 70 million EOS cameras since 1987


CANON CELEBRATES THE PRODUCTION OF


70 MILLION EOS-SERIES INTERCHANGEABLE-LENS CAMERAS


MELVILLE, N.Y., February 5, 2014

– Canon U.S.A., Inc., a leader in digital imaging solutions, today

announced its parent company, Canon Inc., has reached a new

camera-manufacturing milestone as combined production of the company’s

film and digital EOS-series interchangeable-lens cameras surpassed the

70-million mark on February 5
th.


Production of Canon EOS SLR cameras

began in 1987 with the EOS 650 35mm SLR Camera, at Canon Inc.’s

Fukushima Plant (now Fukushima Canon Inc.), and later moving to such

production bases as Oita Canon Inc. and Canon Inc., Taiwan. Following

the introduction of digital SLR cameras in the early 2000s, production

of the EOS-series cameras rapidly increased, surpassing the

60-million-unit mark in October 2012 and now, approximately one year and

four months later, reaching the 70-million-unit threshold.


EOS, which stands for “Electro Optical System,” also carries the name

of the Greek goddess of the dawn. Introduced in March 1987 as a new

generation of AF SLR cameras, EOS cameras were the world’s first to

incorporate an electronic mount system enabling complete electronic

control not only between the lens and body, but throughout the entire

camera system.


Based on the key concepts of high-speed and ease of use the

EOS-series 35mm SLR cameras, including the top-of-the-line

professional-model EOS-1 camera released in 1989 and the popular

compact, lightweight EOS Rebel introduced in 1990, continued to

incorporate innovative technologies and gained acceptance from a wide

range of users. As digital SLR cameras gained increasing popularity

starting in 2000, Canon developed advanced technologies such as its

proprietary CMOS sensors and high-performance DIGIC digital image

processors, as well as an extensive lineup of EF lenses, in an effort to

fulfill the company’s key concepts of high-speed, ease of use, and high

image quality. Currently, Canon offers a broad product lineup that

helps serve the needs of users of all skill levels.


Among the new Canon cameras that contributed to the realization of

the 70-million-unit production milestone are the EOS 70D, featuring

innovative Dual Pixel CMOS AF technology, and the EOS Rebel SL1, the

world’s smallest and lightest digital SLR camera*, which combines a ground-breaking compact, lightweight body design with advanced basic performance.


EF lenses for Canon EOS-series interchangeable-lens cameras are also

on track to realize a major milestone as cumulative production is

scheduled to pass the 100-million-unit mark in 2014.


Based on its core optical technologies, Canon will continue to refine

its diverse imaging technologies while striving to produce superb and

reliable lenses and cameras that cater to the varying needs of

photographers – from first time users to advanced amateurs and

professionals – while contributing to expanding the culture of

photographic and video imaging.


# # #


About Canon U.S.A., Inc.


Canon U.S.A., Inc., is a leading provider of consumer,

business-to-business, and industrial digital imaging solutions. With

approximately $36 billion in global revenue, its parent company, Canon

Inc. (NYSE:CAJ), ranks third overall in U.S. patents registered in 2013†

and is one of Fortune Magazine’s World’s Most Admired Companies in

2013. In 2013, Canon U.S.A. has received the PCMag.com Readers’ Choice

Award for Service and Reliability in the digital camera and printer

categories for the tenth consecutive year, and for camcorders for the

past three years. Canon U.S.A. is committed to the highest level of

customer satisfaction and loyalty, providing 100 percent U.S.-based

consumer service and support for all of the products it distributes.

Canon U.S.A. is dedicated to its Kyosei philosophy of social

and environmental responsibility. To keep apprised of the latest news

from Canon U.S.A., sign up for the Company’s RSS news feed by visiting www.usa.canon.com/rss and follow us on Twitter @CanonUSA.


# # #


†Based on weekly patent counts issued by United States Patent and Trademark Office.


* Among digital SLR cameras which use APS-C size equivalent sensors. As of August 1, 2013.




Canon celebrates 70 million EOS cameras since 1987

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