A lot of products come out each week â we don’t highlight all of them, but all of them make it into The Verge Database. In Spec Sheet, a weekly series, we survey the latest product entries to keep track of the state of the art.
Nikon struck back at Sony in a major way this week with the introduction of a (relatively) small full-frame DSLR, the Df. Itâs an exciting new device that continues to signal the slow but inevitable shrinking down of massive DSLRs, but whether itâs an appealing purchase is another question entirely. At $2,999.99 for a body and kit lens, itâs no cheaper than the cameras itâs trying to replace and far more expensive than Sonyâs competition â so is there any great appeal to it?
Little competition for cameras in its price range
At nearly $3,000, the Nikon Df is priced directly beside Nikonâs own D800E and slightly beneath Canonâs popular 5D Mark III. The Df canât keep up with either of those cameras â it canât even shoot video â but in reality, itâs not supposed to be a direct competitor to either of them. Nikon is aiming for the pros who have long pined for a more compact full-frame camera, something with plenty of power that can also be easily carried around all day. The bad news for Nikon is: Sonyâs Alpha 7 does just that for a much lower price, $1,999.99 with a kit lens.
When paired side by side, Nikon’s camera falls behind in a number of the more quantifiable ways. Itâs a little bit bigger, a little bit heavier, and has much fewer megapixels â though its megapixel count could be a good or a bad thing, depending on how concerned you are about noise and resolution. The two are pretty evenly matched on speed, with each doing a bit better than the other in a couple areas, but neither particularly trouncing the other in any of them.
The pricing of Nikon’s Df makes a bit more sense when it’s put beside the other half of Sony’s tiny full-frame lineup, a potentially more powerful model named the Alpha 7R, but the story doesn’t change much. Though the Alpha 7R costs $2,299.99 body-only, that’s still nearly $450 less expensive than the Df’s body costs.
Nikon’s lens system makes all the difference
But there are two really big differences between the Df and the Alpha 7, both of which will ultimately be the reason the Df might find some fans. For one, the Df has an optical viewfinder with 100 percent coverage â not an electronic one like the Alpha 7 does. And more importantly, it takes lenses on Nikonâs F-mount, meaning thereâs a wealth of glass available for it, unlike Sonyâs still-spartan offerings.
Df sample image from Nikon. Click for full resolution.
For a photographer whoâs long been invested in Nikonâs lens system, itâs easy to see the appeal of the stylish and powerful Df, so long as they’re absolutely certain they donât need video. But for a new buyer, the Df doesnât put up the strongest fight with its high price. The camera is an important signal from Nikon that itâs paying attention to what Sonyâs been doing, but its price still leaves it out of reach for most â at least for now.
A few other interesting products were added to the database this week:
- Verizon announced a new tablet of its own, the Ellipsis 7
- After a hands-on with the G Flex, LG’s first curved smartphone is now in our database as well
- We also added and reviewed Sony’s VAIO Tap 11, a Surface-style tablet that wants to be everything a laptop is and more
If you want to learn more about any of the products mentioned above, all of our information on them can be found through the database box located beneath the article. For more on cameras, speakers, and just about every product around, you can check out the full Verge Database right here.
Article source: http://www.epuk.org/News/1044/agency-reputations-at-stake-in-historic-copyright-trial
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Spec Sheet: Nikon Df takes on Sony"s tiny full-frame cameras
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