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Well you — Welcome back — take I’m Adam Housley in Los Angeles where news and technology collide you know there’s a big battle courts over Smartphones you have everything from the IOS operating system to the latest Samsung galaxy or whatever you might use.
Blackberry may be going away the right now the fastest growing Smart phone company in the US.
BZ TE wireless and joining us now is — and land he is a senior director of ZT wireless talk about this and people might be surprised — that this company is growing so fast tell us why you guys are making such a move.
Well.
Thanks for having me first of all so I — ET it has been in the US for the past fifteen years.
Many of many — the people might not have heard of disease — name but we are slowly and gradually.
Making people aware of this brand.
— as recent as October we actually launch a partnership with the Houston Rockets.
To promote our brand and we’ve been in the US — number of years.
Working with the — S and selling.
Our handsets it mostly android devices with different — almost all he cares in the United States.
And if you go to our website we actually have about 42 active.
Skew — handsets and devices are selling right now and — we can introduce an additional ten devices in the fourth quarter so we are really.
— It’s we really — having excuse me we’re really spending a lot of time and making sure that people really do a whale physique he — in the US.
Yeah elites is interesting because.
A friend of my mentioned CT awhile back I said you know what I heard — you guys better realize that the movie making you talk about how many handsets you have and that’s a significant number you know you talk about.
Iphones or or Samsung’s may have a couple each.
Omelet you guys have a pretty wide variety is that and official availability and choice along with price point is — makes you guys different.
So we have a a variety of devices from you know first time and Smartphone users to the middle tier to the high and and down as recent as October re launched two unlocked devices which I have right here one is the we call — a grand aunts and the other one — – new — five.
And these two — unlocked devices running on android five inch full HD.
Quad Core processors with an extremely good cameras especially this one here at the new B — five so we are.
So we — a breath of products not just for the entry level — the first time Smartphone users.
People are looking for up to upgrade their Smartphones to — A high and — specification decent at too perfect advice is that we have.
And we will — warning bringing more devices like — in the future.
We’re showing them on our screen right now yeah I was — – — TE was the fourth fourth.
I was fourth and market — to — in the US when it came to two devices that surprised me a bit.
But — – stuck with a grand S in the new via.
I mean how do you could — all the coverage all the all the big glam and circumstance and pop — – all that he generally revolves around.
You know — – iPhone — the new Samsung.
But you guys have obviously been very successful viable — and by — that hole.
Getting caught up in — hole a wave of emotion and just being solid throughout a look at the specs on the phones and I gotta say the specs are pretty impressive I mean for example you mentioned the of the grand that’s thirteen — – — megapixel camera face recognition anti shake.
HDR mode five inch display that the new B — five you mentioned as well.
Being the thirteen megapixel with — Minolta lens are stabilization as well five inch screen weighing only four point five ounces runs android jelly — – — go to some pretty impressive specs to go along with those bones.
So I guess is it is you guys successful only because you have the number of phones the price — – — – stay out of the whole battle between you know Samsung in an apple.
Yeah — with the way we look at them but you know what we have a very different approach.
We believe.
By working directly with the carriers.
Listening to the requirements.
Spending a lot of our efforts in understanding the requirements and working with them that they have developed a handsets that.
Meet their needs vs.
Maybe spending a lot of advertising dollars on TVs or things like that so we believe.
In our strategy which is working with the carriers.
And have — – Kerry has introduced disease he — – to the end consumers and we’ve been very successful in doing that put forward for the past few years.
And we gonna continue to do that what — the carriers and introduce additional devices.
But at the same time we want to be able to raise our brand awareness and this — that’s why we’re showing we’re introducing these two new devices to Amazon.com.
And Wal-Mart dot com and as recent as this week actually can get — best buy dot com as well.
So this is just a way of us.
Introducing additional handsets — and hands has to go to the popping markets in the US.
And — not gonna deviate from these strategies with the carrier we gonna continue do that but they’re just expanding our strategies.
Right — – amounts quest for his you mentioned that the units so are you guys providing air time — – — – — are these funds these units working with.
Carriers.
I’m peace particularly when he’s — – once these two particular ones.
It’s unlocked device that it works with — GSM based carrier so for example.
ATT or T-Mobile all the MV analyst that that that on the ATT and T-Mobile network.
It’s it’s it it’s it’s can it can be used almost all of those networks.
So these phones are basically available people to buy separately.
Dallas city break — – another iPhone they can go online find a fantastic phone.
Unlocked for a for a fair price and then use that for T-Mobile or Verizon or whoever they happen to want to put that — towards.
Sure sure absolutely and — if you look at the US trend.
A lot more people are popping awful contracts.
— – — is that they don’t want to have that commitment you know committing to a two year contract.
So that’s why more more people are looking for a good device at the same time don’t want — contract and these two devices I’m carrying with me the perfect.
Protestant they can choose from — – in the marketplace.
Right — – women — director of wireless is CT USA in fact you can find out more about the products on ZTEUSA.
Web site.
They have all the phones on there you can — got the new phones that are out now and maybe make your choice LA we procedure what is the — your — – good luck with the coming year and all the they different — you guys have a look forward to to following you — success.
Thank you Adam thank you thank you — me.
Article source: http://www.guardian.co.uk/artanddesign/2013/mar/10/format-photography-festival-derby-review
New contender in the battle of the smart phones
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