Rumors about Nikon launching a retro-styled full-frame shooter have been confirmed by the camera giant with the release of a teaser ad this week.
The first of five ads in Nikonâs âPure Photographyâ ad campaign shows a guy âalone in a bleak landscapeâ, as the accompanying blurb informs us, adding, âSomething has been missing in his creative life.â
He certainly looks as if he has things on his mind; perhaps heâs worried about how much heâll have to shell out for the new camera, or maybe heâs concerned about claims that itâll have no video functionality.
Being a teaser (check it out below), Nikon doesnât actually show us the camera. Instead, we can hear it in all its retro glory. By that, we mean we can hear the heavy clicks as the actor turns the shooterâs dials, and then, the real giveaway, the sound of the shutter, one thatâll be familiar to those with experience of film SLR cameras and which may cause a warm, fuzzy feeling in their tummies. Go on, have a listen and lose yourself in a haze of nostalgic bliss.
Nikon Rumors claims the new camera will be called the Nikon DF, with DF standing for Digital Fusion. Design-wise, itâs expected to resemble the camera makerâs old F3 film cameras (above) popular with professional photographers in the 1980s and beyond.
The DFâs autofocus system is rumored to be the same as Nikonâs recently released entry-level full-frame D610 camera, with 39 points. Additionally, the upcoming camera is thought to incorporate settings for 1:1, 3:2, and 16:9 aspect ratios. Add a full-frame FX sensor, an EVF/OVF hybrid viewfinder, and a Nikon 50mm f/1.8G lens and we may have ourselves a very stylish piece of kit.
Now Nikon has rolled out its first ad, we probably donât have too long to wait before the big reveal â in fact, thereâs already a space for it on Nikonâs website alongside its other full-frame offerings.
[Main image: Wiki]
Article source: http://reviews.cnet.com/digital-cameras/sony-cyber-shot-dsc/4505-6501_7-35829200.html
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Nikon ad teases retro-styled full-frame DSLR, possibly called the Nikon DF
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