Tuesday, 1 July 2014

Sigma Corporation of America announces new “Test Shoot: Try Before You Buy ... - SYS


Corporation of America
, a leading researcher, developer,

manufacturer and service provider of some of the world’s most impressive

lines of

, cameras

and flashes,

today announced the launch of the new “Try Before You Buy” loaner

program that offers consumers the opportunity to test a dp2 Quattro

camera – before it’s available to purchase in stores.

“The ‘Test Shoot: Try Before You Buy’ program is a bold and unique

initiative from Sigma and for the photo industry,” said Christine

Moossmann, director of marketing for Sigma Corporation of America. “It

gives consumers an opportunity to shoot with the dp2 Quattro camera and

experience, first hand, the amazing images the camera and the new

Quattro sensor produce. There are so many camera options out there and

we’d like to make the buying process more personal. There’s no better

way to understand the capabilities of the dp2 Quattro than to spend time

shooting with it.”

Sigma announced the dp

Quattro series
in February of this year, with each of the three

cameras in the series featuring a redesigned camera body and Foveon

“Quattro” Direct Image sensor, which is equivalent to a Bayer 39 MP

conventional sensor in resolution testing. The dp2

Quattro camera,
priced at $999 and the first camera in the series,

utilizes a fixed 30mm 2.8 standard lens that is specifically designed

and optimized to pair with the Quattro sensor and create images of

exceptional sharpness and detail.

Details of the program include:

  • Eligibility and Selection: Sigma is encouraging all U.S.-based,

    experienced photographers who are interested in and/or considering

    purchasing the dp2 Quattro camera to apply for the loaner program.

    Since quantities are limited, participants will be selected on a

    first-come, first-served basis.

  • Entry Procedures: The program will begin on July 1, 2014 and

    will run until July 31, 2014. To register for this loaner program,

    please click here.

    Registrants will be asked to sign up by providing their name, billing

    and shipping address, and credit card information. Their credit card

    will then be charged in the amount of $999. Upon Sigma’s timely

    receipt of the camera and accessories back in its possession, Sigma

    will issue a credit back onto the same credit card.

  • Loan Procedure: Sigma will ship the camera to the participant

    via two-day shipping. Each box will include a prepaid return shipping

    label for return of the camera. In addition to the camera, each box

    will include a lens hood, flash, battery charger, memory card and two

    batteries. Participants will be directed to a landing page with

    product information and tutorial videos.

  • Loan Period: The loan period for each participant will be for a

    period of five days, including a weekend. The camera will be expected

    to arrive back at Sigma’s Long Island, NY, headquarters on the seventh

    day, which will be the date outlined in the letter included in the


Sigma encourages all consumers participating in the loaner program to

share their feedback and photos using the hashtag #SigmaQuattro.

Want to join the Quattro conversation? Check out our live feed here.

For a full list of terms and conditions for the “Test Shoot: Try Before

You Buy” program, please visit http://www.sigmaphoto.com/sigma-dp2-test-shoot.

For additional information about Sigma Corporation of America and the

Quattro line of cameras, visit www.sigmaphoto.com.

About Sigma Corporation

Since 1961, Sigma has worked toward a single, simple goal: To imagine

and develop photographic technologies that push the envelope, empower

photographers and produce unparalleled imagery. We’ve honored this

commitment by maintaining control of our design, research and

development, and manufacturing processes in our own Aizu Factory. Our

products are built with premium materials and are known worldwide for

quality and performance. Our family-owned organization is the largest,

independent SLR lens manufacturer in the world, producing more than 45

lenses that are compatible with most manufacturers, including Sigma,

Canon, Sony, Nikon, Olympus, Panasonic and Pentax. Sigma Corporation

also produces digital SLR cameras and high-definition digital compact

cameras. The company is headquartered in Japan, with offices

strategically located throughout Europe, Asia and North America.

Photography is all we do, and it’s all we’ve ever done.

Article source: http://zeenews.india.com/business/gadgets/gadgets-news/sony-launches-new-range-of-cameras_102927.html

Sigma Corporation of America announces new “Test Shoot: Try Before You Buy ... - SYS

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