Sony has recruited the UKâs ovine population to assist with its latest marketing initiative.
The tech giant has reportedly outfitted five Yorkshire sheep with HD wearable action cameras â or âsheepcamsâ â so they canÂ film the hordes of cyclists as they pedal through Harrogate during the Tour de Franceâs first leg on Saturday.
The cameras will be controlled remotely by Ian Hammond, the delightful-looking farmer who owns the camera-wearing sheep.
âLocally we are really looking forward to the Tour de France coming through Yorkshire,â the Daily Mail quotes Mr. Hammond as saying, âthe dales certainly are a good test for cyclists and Iâm looking forward to seeing how my flock perform as Sonyâs first ever sheep cam.â
Sonyâs cameras are affixed to the sheep via awkward-looking harnesses. They reportedly have an image stabilization feature, just in case the sheepÂ get a little overactive.
Tour de France cyclists will begin their journey this weekend, starting in England and proceeding to France, where theyâll round off the race at Parisâs Champs-ÃlysÃ©es.
If Sony could consider creating some baguette-cams, thatâd be magnifique.
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