Saturday, 21 September 2013

Sony Cyber-shot DSC-QX100 and DSC-QX10 lens cameras launched in India

Sony has launched its lens-style cameras, the Cyber-shot DSC-QX100 and

the DSC-QX10 in India for Rs. 24,990 and Rs. 12,990 respectively. Both the newly launched lenses from Sony will hit the stores In India on Wednesday. The

lenses can be attached to smartphones and tablets for an enhanced

imaging experience or used independently. Both lenses were launched at IFA.
(Also see: Sony Xperia Z1 launched in India at Rs. 44,990)

The lens cameras lack a viewfinder but can be attached to

smart devices and paired with them through Wi-Fi or NFC, following which

photos and videos can be shot with the help of Sony’s PlayMemories app,

which is available for both iOS and Android converting the device’s

screen into a real-time viewfinder. The same app lets users tinker with

camera settings, coming with the ability to release the shutter, start

or stop movie recordings, and adjust common photographic settings like

shooting mode, zoom, Auto Focus area and others. Once pictures or videos

are taken, they can be saved directly on both the phone and the camera

or either, and can be shared instantly via social media or other common

mobile applications. If the lens is not paired with the device, pictures

and videos can be saved on a microSD card or a memory stick on the

camera lens.

The new compact, ultra-portable cameras can be

attached to a connected phone with a supplied mechanically adjustable

adapter, or can be held separately in hand or even mounted to a tripod

while still maintaining all functionality and connectivity with the


They can also be operated as completely independent

cameras if desired, as both the DSC-QX100 and DSC-QX10 cameras have a

shutter release button, a memory card slot and both come with a

rechargeable battery.

The sensor is paired with a fast,

wide-aperture Carl Zeiss Vario-Sonnar T lens with 3.6x optical zoom and a

BIONZ image processor, for detailed still images and HD videos. The

DSC-QX100 sports a dedicated control ring for camera-like adjustment of

manual focus and zoom. Several different shooting modes can be selected

while using the camera including Program Auto, Aperture Priority,

Intelligent Auto and Superior Auto, which automatically recognises 33

different shooting conditions and adjusts camera settings to suit.


Cyber-shot DSC-QX10 camera boasts an 18.2 effective megapixel Exmor

RCMOS sensor and 10x optical zoom Sony G Lens, allowing mobile

photographers to bring distant subjects closer without sacrificing image

quality or resolution, as per Sony. Additionally, the camera has

built-in Optical SteadyShot image stabilisation to combat camera shake,

keeping handheld pictures and videos steady and blur-free. It has

Program Auto, Intelligent Auto and Superior Auto modes to choose from,

and will be available in two different colours – black and white.

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