The global camera business,
centered in Japan, is headed for a shakeout.
With industry revenue falling to the lowest level in a
decade amid surging smartphone sales, Nikon Corp. (7731), the worldâs
No. 2 camera maker, has cut prices to lure consumers. Market
leader Canon Inc. (7751) may follow suit to keep pace, according to UBS
AG, putting pressure on smaller producers and possibly leading
them to retreat from the business.
âThere are too many players,â said Ryosuke Katsura, an
analyst at UBS in Tokyo. âItâs going to be tough for smaller
camera makers even to remain in the business as competition
between Canon and Nikon will likely intensify,â said Katsura,
who recommends selling shares of both industry leaders.
Since Apple Inc. introduced the iPhone in 2007, Canon and
Nikon stocks have lost more than half their value as demand has
withered in an industry they have dominated for over a decade.
Nikon is the worst performer in the Nikkei 225 (NKY) index this year,
falling 34 percent.
Sales of compact models have slumped as smartphones
displace the point-and-shoots that were the biggest part of the
market. Now higher margin single lens reflex models — a market
80 percent controlled by Canon and Nikon — are slowing as well.
To keep sales moving, Nikon has been discounting many
models. The Nikon 1 J2, introduced a year ago, now sells for as
little as 23,485 yen ($240), 64 percent below its initial price,
according to Japanese online comparison site Kakaku.com. The
high-end D600, also introduced last September, has declined 26
percent to 145,975 yen.
Army Binoculars
Camera shipments are likely to fall 30 percent this year to
69 million units, according to Morgan Stanley MUFG Securities
Co., even as manufacturers try to slow the decline by adding
smartphone-like features such as Wi-Fi and Bluetooth. Nikon in
August cut its 2013 net income target by 23 percent while Canon
lowered profit and sales forecasts in July.
Nikon says it cut prices to reduce inventory as demand
falls, and that the company is scaling back production to boost
profitability. Canon says it doesnât plan to chase short-term
market share gains by cutting prices.
Founded in 1917, Nikon supplied binoculars and optical gear
to the Japanese military. After World War II the company focused
on consumer products and in 1959 introduced its first camera
with an interchangeable lens, the Nikon F. Today it gets 84
percent of operating profit from imaging.
Buddhist Goddess
Canon started in an apartment in the Tokyo district of
Roppongi in 1933. The next year, the company built its first 35
millimeter camera, called the Kwanon after the Buddhist goddess
of Mercy. Its EOS Rebel, introduced in 1993, helped Canon cement
its lead in the market by attracting a younger generation to
high-end SLRs.
âCamera makers need to seek a new growth driver,â said
Hirosuke Takayama, an analyst for SMBC Nikko Securities Inc. in
Tokyo. Medical equipment that uses their image-capturing sensors
and processors is âthe area the companies are all looking at.â
Olympus Corp. (7733), which started as a maker of microscopes and
thermometers in 1919, produced its first camera in 1936. In
1950, it made an early endoscope — for taking pictures inside
the body — and the company is now the worldâs largest producer
of such devices. Olympus plans to stop SLR development and this
year closed a Beijing camera plant and suspended its cheapest
compact camera line. In April Olympus started a venture with
Sony Corp. (6758) to develop medical equipment.
$1 Brownie
Fujifilm Holdings Corp. (4901), a Tokyo-based photographic film
maker, is shifting away from consumer cameras to medical systems
and display components. Panasonic Corp. (6752), which produces the
Lumix brand, will shrink its compact camera business, Chief
Executive Officer Kazujiro Tsuga said in an interview.
Both industry leaders have ample resources to fund new
ventures and takeovers. Canon had cash and equivalents of 755
billion yen in June while Nikonâs cash holdings were 121 billion
yen, according to data compiled by Bloomberg.
âChanges in the camera market may tell them itâs time for
them to take risks to do something drastic to change their
earnings structure,â said Hisashi Moriyama, an analyst at
JPMorgan Chase Co. in Tokyo.
The shift to smartphones could be similar to the transition
from film to digital photography, which weeded out companies
slow to adapt. Konica Minolta Holdings Inc. sold its SLR
business to Sony in 2006 to focus on office equipment. Pentax
Corp. was acquired in 2007 by Hoya Corp (7741), which sold the camera
operation to Ricoh Co. (7752) four years later. Eastman Kodak Co., the
photography pioneer that introduced the $1 Brownie Camera more
than a century ago, is now bankrupt.
41 Megapixels
Smartphone cameras are getting more sophisticated. Samsung
Electronics Co. (005930)âs Galaxy S4 is equipped with a 13-megapixel
sensor. Sonyâs latest Xperia Z1 has a 20.7 megapixel camera and
an optional zoom-lens attachment. Nokia Oyj (NOK1V) in July unveiled its
Lumia 1020 with a 41-megapixel camera. By contrast, Canonâs
EOS-1D X, which sells for $6,799 on the companyâs U.S. website,
has an 18.1-megapixel sensor — though pixel count is only one
of many factors that affect image quality.
As Nikon and and Canon consider diversification, earnings
are going to remain under pressure as smartphones cannibalize
compacts and margins on SLRs shrink, said Amir Anvarzadeh, a
manager of Japanese equity sales at BGC Partners Inc. (BGCP) in
Singapore.
âThis is not,â he said, âgoing to reverse anytime
soon.â
To contact the reporters on this story:
Mariko Yasu in Tokyo at
myasu@bloomberg.net;
Grace Huang in Tokyo at
xhuang66@bloomberg.net
To contact the editor responsible for this story:
Michael Tighe at
mtighe4@bloomberg.net
Article source: http://www.photographyblog.com/reviews/pentax_k500_review/
Smartphone Cameras at 41-Megapixels Pressure Canon, Nikon
No comments:
Post a Comment